The Audi Q7 continues to exemplify the Audi commitment to interior luxury, with each trim level offering progressively more refined seating materials and comfort features. As the Audi three-row luxury SUV, the Q7 provides seating for up to seven passengers, with varying degrees of opulence depending on the selected trim. Let's explore how the seating experience evolves across the Q7 lineup.

Premium Trim: The Entry Point to Luxury
The base Premium trim of the Q7 introduces drivers to the signature Audi leather seating surfaces. These seats feature a high-quality leather that balances durability with comfort, available in classic neutral tones including Black, Okapi Brown, and Metropolitan Gray. The front seats come standard with heating functionality and 8-way power adjustments, including 4-way lumbar support for the driver.
The second-row bench seat in the Premium trim accommodates three passengers with a 35/30/35 split-folding design, allowing for versatile cargo and passenger configurations. The third-row seating, although more modest in terms of padding and support, retains the same high-quality leather as the front rows.
Premium Plus: Enhanced Comfort Features
Stepping up to the Premium Plus trim retains the same high-quality leather as the base model but adds several notable comfort enhancements. The front seats gain memory functions for the driver's position and 4-way power lumbar support for both driver and passenger. Ventilated front seats are available as an option, offering climate-controlled comfort in various weather conditions.
The Premium Plus also introduces the option for second-row captain's chairs, reducing seating capacity to six but significantly enhancing the comfort of second-row passengers. These captain's chairs feature the same leather upholstery as the front seats, along with individual armrests and enhanced padding for added comfort during long journeys.
Prestige: Elevated Materials and Comfort
The Prestige trim represents a significant upgrade in seating materials and comfort. Here, Audi introduces Valcona leather, a higher-grade, softer leather with a more supple feel and finer grain pattern. This premium leather is available in an expanded colour palette, featuring exclusive options such as Sarder Brown and Saiga Beige.
The front seats in the Prestige trim feature 18-way power adjustments with memory, including shoulder adjustments and extended thigh support. Massage functionality becomes standard, offering multiple programs to reduce fatigue during extended drives. Heating and ventilation remain standard, while the second row receives heated outboard positions regardless of whether the bench or captain's chair configuration is selected.
SQ7: Performance-Oriented Luxury
The high-performance SQ7 variant adopts a sportier approach to seating without compromising on luxury. It features exclusive diamond-quilted Valcona leather with contrast stitching and "S" embossing on the front seat backrests. These sport seats include more pronounced bolstering to provide additional lateral support during dynamic driving, along with all the comfort features of the Prestige trim.
Colour options for the SQ7 include Black, Rotor Gray, and Arras Red leather upholstery, often paired with carbon fiber or dark brushed aluminum interior trim elements for a more performance-oriented aesthetic. The contrast stitching on the seats extends to the door panels and dashboard, creating a cohesive interior design.
Optional Seating Packages
Across most trim levels, Audi offers various seating packages that further enhance the Q7 experience:
The Luxury package, available on Prestige and SQ7 models, adds an Alcantara headliner, leather-wrapped door armrests, and extended leather elements on the dashboard and center console.
The Warm Weather package brings additional ventilation to second-row seats in Premium Plus and higher trims.
The Cold Weather package adds heated rear seats and a heated steering wheel to trims where these features aren't already standard.
Seating Configurations and Adjustability
All Q7 models offer a choice between the standard seven-passenger configuration with a second-row bench seat or the optional six-passenger layout with second-row captain's chairs (excluding the base Premium trim).
The front seats across all trims feature height adjustment, while power-folding third-row seats are standard on Premium Plus and higher trims, making cargo configuration more convenient. The second-row seats in all trims include a sliding function to balance legroom between second and third-row passengers.
5 Facts About Audi Q7 Seating
1. The Valcona leather used in upper trims undergoes a specialized tanning process that makes it more resistant to wear while maintaining exceptional softness and breathability.
2. The massage function in Prestige and SQ7 models offers seven different programs, including a "revitalizing" mode that combines various techniques to reduce driver fatigue on long journeys.
3. Audi sources their leather from suppliers that maintain strict animal welfare standards and employ sustainable tanning processes that use fewer chemicals than traditional methods.
4. The diamond quilting pattern on SQ7 seats isn't just for aesthetics—the stitching creates small air pockets that improve ventilation and temperature regulation while seated.
5. The power adjustment motors in the Q7 front seats are designed to operate silently, contributing to the vehicle's overall cabin quietness, which makes it a segment leader.
Questions and Answers About Audi Q7
What type of leather comes standard on the base Audi Q7?
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The base Premium trim comes standard with leather seating surfaces in three colour options: Black, Okapi Brown, and Metropolitan Gray.
Do all Q7 trims come with heated seats?
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Yes, all trims feature heated front seats as standard equipment. In Premium Plus and higher trims, heating is also extended to the second-row outboard positions.
Which Q7 trim offers the most seat adjustment options?
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The Prestige and SQ7 trims offer the most comprehensive seat adjustments, featuring 18-way power front seats with adjustable shoulder and thigh support, as well as memory and massage functions.
Can I get captain's chairs in the second row of a Q7?
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Yes, captain's chairs are available as an option in the second row, starting with the Premium Plus trim, which reduces the total seating capacity from seven to six passengers.
What is Valcona leather, and which Q7 trims feature it?
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It is a premium-grade leather known for its exceptionally soft feel and delicate grain pattern. It comes standard on the Prestige and SQ7 trims.
Does the third row in the Q7 have the same quality leather as the front seats?
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Yes, the third row maintains the same leather quality as the front and second rows, though with less padding and fewer adjustment features due to space constraints.
Are there any non-leather seating options available for the Q7?
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Audi does not offer non-leather seating surfaces as a standard option in the lineup, reflecting its positioning as a luxury vehicle.
What colours are available for the SQ7 diamond-quilted seats?
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The diamond-quilted Valcona leather seats are available in Black, Rotor Gray, and Arras Red, typically featuring contrast stitching to enhance the sporty aesthetic.
Do any Q7 trim levels offer massage seats?
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Yes, massage functionality becomes standard on the front seats in the Prestige and SQ7 trims, offering multiple massage programs to enhance comfort on longer drives.
How do the Q7 seats compare to other luxury SUVs in its class?
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The seats, particularly in Prestige and SQ7 trims, are among the most comfortable in the segment, with more adjustment options than many competitors and superior materials compared to similarly priced alternatives.
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